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THE AUTO CLUB… what does your car say about you?

The style of car we choose says a lot about us. But I’ve often wondered how related (or unrelated) the style and status afforded by our choice of vehicle is to the design of the mark. I’ve put them into three categories.

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MARKS OF MOBILITY

I see a lot of freight trucks on the 45-mile stretch of I-5 that constitutes roughly three quarters of my commute. It seems there are far more poorly designed freight identities than well-designed ones. Or perhaps it’s just that I have a hazy recollection (from my many years of researching/teaching graphic design history) of transit […]