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“Branding” and Community

“Branding”, or identity design, has many important functions: it helps an organization establish a positive connection and value-relationship with those that it serves. It also serves to build brand equity and value. Recently, some of my graphic design students have gained valuable real-world experience, and helped shape their community, through branding two important organizations at Western Oregon University.

Abby’s House, Western Oregon University’s Center for Women and Families, is an on-campus resource center and meeting place, serving students, staff, faculty and members of the surrounding community. The center’s services include a resource library, educational programming, peer advising and mentoring, and support services. Abby’s House provides time and space for support or networking groups to meet in a nurturing, comfortable and confidential atmosphere. Abby’s House received an ‘extreme makeover’ to establish a consistent look and feel among their communications.

WOU’s  Program for Undergraduate Research Experiences (PURE), has also received a logo and other designs for consistent application across numerous promotional applications and publications. PURE works to facilitate and enhance undergraduate research experiences at the university. For example, they co-sponsor the annual Academic Excellence Showcase in which hundreds of students present their best scholarly works. PURE is also creating an undergraduate research journal that will include peer-reviewed research, scholarship, and creative arts contributions from undergraduate students in any academic discipline.

Some of the resulting designs follow:

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