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Following My Own Advice…

I try to frequently impart this message to my graphic design students – design what you love, love what you design. This summer I’ve had the luxury of doing a lot of that, researching and crafting a significant campaign on a subject I’m quite passionate about: Eating Local. In fact, it’s safe to say that I’ve spent much of this summer obsessed with this and one other noteworthy design project: my wedding (I’ll post images on that later).

I’ve long understood the reasons to focus on sustainability and responsibility when making food choices, but it never translated to significant action until I read Barbara Kingsolver’s book Animal, Vegetable, Miracle ( The impetus for a major lifestyle change was just too compelling, and the local food resources in this area abundant. Whether it’s for the environment, your health, support of the local economy, or all of the above, making responsible food choices is way of life we all need to adopt.

It’s still a work in progress and how it will be published and distributed is as of yet unknown. But I’m working on it…  and I hope my project brings awareness to the issues surrounding our food culture, and perhaps inspires someone to join the ‘locavore’ movement, as the Kingsolver project did for me.

The first of two infographic posters explains several of the most compelling reasons, supported by statistical information that make the need for change undeniable.


The second poster shares resources for going local, including harvest timetables so one can know what seasonal produce to expect at the farmer’s market and local groceries.

Most of the same information is included on the monthly guide package. The twelve 5″ x 7″ cards list seasonal veggies and feature one or two, for which meal ideas, recipes, and preserving strategies are given.

Sustainable eating isn’t just about food-distance. The three basic components of responsible eating are to favor food grown in an environmentally responsible way, delivered with minimal petroleum use, in a manner that doesn’t exploit the farmers. It can be more expensive, yes, but not when you consider the outrageous government subsidies to industrial farms, the cost of health care needed to combat diet-related illness, and the great environmental sacrifice.

Since the project’s inception, I’ve been more adventurous than ever, trying out the recipes with produce form my own garden and nearby farmer’s markets. Food has never tasted so good!



12 comments to Following My Own Advice…

  • carrie

    lovely. know that the farm to fork movement is huge here in north carolina. enough so that if you were to say, come visit, we would not run out of places to eat.

  • JB

    :) i wish i could!

  • CJ

    Hey – just found this through a series of random links and wanted to let you know that I think it’s pretty stellar. If you’re ever planning on selling posters, or more, I’d be into that.

    Of course, all of this had me browsing about the site and wanted to let you know I enjoyed it.


  • Elana

    Hello – I just found your site after seeing this infographic posted on Facebook.

    I own a restaurant that focuses on local food and we also produce infographics every year explaining our purchases and their impact ( Can I ask – where did you find the data for this report? I’m particularly interested in the economic impact measures. Thanks!


  • I love your eating local poster – trying to track it down after someone shared it on facebook. We are a nonprofit local food systems organization, and we’re having are having an eat-local-and-healthy event for National Food Day in Lebanon, Oregon; and I’d love to have some to display.
    I’m curious about the cards, too, the ones with recipes… but don’t need material on FMs in Portland.
    Please let me know how I can get some, I can’t make the site work to order online.

  • JB

    I will email you directly, Lisa! As for buying them on the site, I’ll look into that and try to correct it asap. Thanks! –JB

  • I would like to put your cards in our clinic. Will you contact me by email to set up a bulk order? GREAT info and beautifully crafted!

  • I LOVE your work. What a fantastic job. I do digital marketing work for two local foods companies as well as have my own website called The Local Food Junkie. I would love to see if I could possibly use one of these images, and possibly see what else you have. I would love to connect about local foods infographics, etc! I love what you’ve done!

  • JB

    Thanks Vanessa! Great blog… I am right in deducing that you’re in Colorado? Currently, the Eating Local guide I’ve created is for the Portland area, and it’s a side project of mine. One day there may be enough interest to generate the guide, or infographic posters, for other parts of the country, but I’m not sure. The ‘Why we should all be eating local” infographic is pretty universal, not region-specific, and you’re welcome to share it (with a link back to my site, please!). Or I sell the actual poster (13″ x 19″) for $6.

  • debi

    i am the publisher/editor of edible sacramento magazine and I am interested in publishing your “why eat local” infographic. I could not find a phone number or email anywhere on your site. What is the best way to get in touch with you?
    Thank you,

  • Claire

    My name is Claire and I’m a Food & Farm intern for a St. Louis nonprofit called Missouri Coalition for the Environment. We’re updating our website and love your infographics on local food. I’m writing to inquire whether we could cite your images on our new page. Please let us know at your earliest convenience whether this would be okay!
    Thank you!

  • JB

    Hi Claire –
    Sorry for the VERY slow reply… my email alerts from the blog have not been working, so I didn’t know I had a message. Yes, if it’s still relevant, you may certainly use and cite my ‘Eating Local’ materials on your site.


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